Corporate Strategy Specialist
DUTIES AND RESPONSIBILITIES
1. Data Collection and Analysis: Collect data on market trends, consumer preferences, competitor activities, and industry developments through various sources such as surveys, interviews, focus groups, and secondary research. Analyze quantitative and qualitative data using statistical techniques and analytical tools to identify patterns, trends, and insights relevant to the organization's goals.
2. Market Assessment and Opportunity Analysis: Conduct market assessments to evaluate the size, growth potential, and dynamics of target markets and market segments. Identify market opportunities and gaps by analyzing customer needs, preferences, and behaviors.
3. Competitive Analysis: Monitor competitors' activities, products, pricing strategies, and market positioning to assess competitive strengths and weaknesses. Benchmark the organization's performance against key competitors and identify opportunities for differentiation.
4. Consumer Behavior Analysis: Analyze consumer behavior and purchasing patterns to understand motivations, preferences, and decision-making processes. Segment customers based on demographic, psychographic, and behavioral characteristics to tailor marketing strategies and messaging.
5. Trend Forecasting and Prediction: Forecast market trends, industry developments, and consumer preferences to anticipate future demand and inform strategic planning. Identify emerging trends and disruptions that may impact the organization's business model or market position.
6. Product and Brand Research: Conduct research to support new product development, product enhancements, and brand positioning strategies. Test product concepts, features, and prototypes through surveys, focus groups, and usability studies to gather feedback and insights.
7. Market Entry and Expansion Strategies: Assess market entry opportunities and develop market entry strategies for new geographic regions, customer segments, or product categories. Provide recommendations on pricing, distribution channels, and promotional tactics to maximize market penetration and revenue growth.
8. Customer Satisfaction and Loyalty Analysis: Measure customer satisfaction and loyalty through surveys, feedback mechanisms, and customer experience analysis. Identify drivers of customer satisfaction and loyalty and recommend strategies to enhance customer engagement and retention.
9. Data Visualization and Reporting: Prepare reports, presentations, and dashboards summarizing research findings, insights, and recommendations for stakeholders. Use data visualization tools to present complex data in a clear and actionable manner.
10. Cross-Functional Collaboration: Collaborate with cross-functional teams, including marketing, product development, sales, and finance, to align market research efforts with business objectives and priorities. Provide insights and recommendations to support decision-making across departments and functions.
11. Ethical Conduct and Data Privacy Compliance: Ensure compliance with ethical guidelines and data privacy regulations in conducting market research activities. Maintain confidentiality and integrity in handling sensitive customer data and research findings.
MINIMUM EXPERIENCE REQUIREMENTS
- Market Research Experience: Proven experience in market research, consumer insights, or data analysis, preferably in a corporate or agency setting. Familiarity with a variety of market research methodologies, including quantitative and qualitative research techniques.
- Data Analysis Skills: Strong analytical skills with the ability to collect, analyze, and interpret complex data sets using statistical techniques and software tools such as Excel, SPSS, SAS, R, or Python. Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio to create compelling visualizations and reports.
- Research Methodologies: Knowledge of various market research methodologies, including surveys, interviews, focus groups, observational research, and secondary data analysis. Experience designing research studies, developing survey instruments, and conducting data collection activities.
- Consumer Behavior Understanding: Familiarity with consumer behavior theories and concepts, such as decision-making processes, purchase motivations, and psychographic segmentation. Ability to translate consumer insights into actionable recommendations for marketing, product development, and strategic planning.
- Technical Skills: Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) for data analysis, reporting, and presentation purposes. Experience with survey research platforms such as Qualtrics, SurveyMonkey, or QuestionPro for designing and administering surveys.
- Communication Skills: Excellent written and verbal communication skills to effectively convey research findings, insights, and recommendations to stakeholders at all levels of the organization. Ability to distill complex data into clear, concise, and compelling narratives for non-technical audiences.
- Project Management Abilities: Strong organizational and project management skills to manage multiple research projects simultaneously, meet deadlines, and deliver high-quality results. Experience coordinating research activities with cross-functional teams and external vendors or research partners.
- Problem-Solving Aptitude: Critical thinking skills to identify research objectives, formulate research questions, and develop research plans that address business challenges and opportunities. Ability to troubleshoot data quality issues, resolve methodological challenges, and adapt research approaches as needed.
- Attention to Detail: Meticulous attention to detail in data collection, data cleaning, and data analysis processes to ensure accuracy and reliability of research findings. Commitment to maintaining data integrity and adhering to best practices in research methodology.
- Customer Focus: Customer-centric mindset with a focus on understanding and meeting the needs of internal and external stakeholders through actionable insights and recommendations. Experience conducting customer satisfaction research, market segmentation studies, or voice of customer analysis is beneficial.
MINIMUM EDUCATION
Degree Level: Bachelors
Field: Marketing, Business Administration, Economics, or a related field.
REQUIRED SKILLS
- Data Collection Methods: Knowledge of various data collection methods such as surveys, interviews, focus groups, observations, and secondary data sources. Ability to select appropriate data collection methods based on research objectives and target audience.
- Quantitative Analysis: Proficiency in statistical analysis techniques to analyze numerical data sets, including descriptive statistics, regression analysis, correlation analysis, and hypothesis testing. Experience using statistical software such as SPSS, SAS, R, or Python for data analysis.
- Qualitative Analysis: Familiarity with qualitative research methods such as content analysis, thematic analysis, and narrative analysis. Ability to code and analyze qualitative data from interviews, focus groups, or open-ended survey responses.
- Data Visualization: Skill in creating visual representations of data using charts, graphs, heatmaps, and other visualization techniques. Proficiency in data visualization tools such as Tableau, Power BI, Google Data Studio, or Excel for creating compelling reports and presentations.
- Market Research Tools: Experience with market research tools and platforms for survey design, data collection, and analysis, such as Qualtrics, SurveyMonkey, QuestionPro, or SPSS.
- Communication Skills: Excellent written and verbal communication skills to convey research findings, insights, and recommendations to stakeholders. Ability to present complex data in a clear, concise, and compelling manner for both technical and non-technical audiences.
- Critical Thinking: Analytical mindset with the ability to critically evaluate research questions, methodologies, and findings. Skill in identifying patterns, trends, and insights within data sets to draw meaningful conclusions.
- Problem-Solving Abilities: Strong problem-solving skills to address research challenges, data quality issues, and methodological limitations. Ability to propose innovative solutions and alternative approaches to research objectives.
- Project Management: Organizational skills to manage multiple research projects simultaneously, set priorities, meet deadlines, and deliver high-quality results. Experience coordinating research activities with cross-functional teams, external vendors, or research partners.
- Attention to Detail: Meticulous attention to detail in data collection, data cleaning, and data analysis processes to ensure accuracy and reliability of research findings. Commitment to maintaining data integrity and adhering to best practices in research methodology.
- Customer Focus: Customer-centric mindset with a focus on understanding and meeting the needs of internal and external stakeholders through actionable insights and recommendations. Ability to conduct customer satisfaction research, market segmentation studies, or voice of customer analysis to inform business decisions.
- Korean and English Bi-lingual
Our company is an equal opportunity employer. We are committed to creating a diverse and inclusive work environment where all qualified applicants receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic. We ensure fair treatment in all aspects of employment, including hiring, promotion, compensation, and access to training and development opportunities, in compliance with applicable laws and regulations.
